UGC NET Marketing Management Previous Year Questions
Unit 8 of UGC NET Commerce (Paper 2) is Marketing Management. JRFSmart holds 224 previous-year questions for it, organised into 16 topics, from 22 exam papers. Pick a topic below to see what NTA asks and how often it returns.
Important concepts
Marketing Management begins with understanding customers and choosing whom to serve. Segmentation divides a market, targeting selects an audience, and positioning sets the intended place of an offer in that audience’s mind. The marketing mix then coordinates product, price, place and promotion; services add questions of people, process and physical evidence. Consumer behaviour explains how needs, information and context shape choices. Branding, channels, logistics, personal selling and digital promotion should support the same value proposition, rather than operate as disconnected tactics.
Topics in this unit
Ordered by how many exam papers each topic appears in.
| Topic | Questions | Papers | Frequency |
|---|---|---|---|
| Marketing concepts | 36 | 19 | High |
| Pricing decisions | 29 | 19 | High |
| Distribution channels | 22 | 16 | High |
| Consumer behaviour | 18 | 16 | High |
| Promotion mix | 23 | 15 | High |
| Services marketing | 18 | 15 | High |
| Market segmentation | 17 | 15 | High |
| Product decisions | 16 | 11 | High |
| Marketing strategy | 10 | 7 | High |
| Distribution and logistics | 7 | 5 | Medium |
| Personal selling | 7 | 5 | Medium |
| Digital marketing | 5 | 5 | Medium |
| Rural marketing | 5 | 5 | Medium |
| Branding | 4 | 4 | Medium |
| Marketing research | 4 | 4 | Medium |
| International marketing | 3 | 3 | Medium |
Practise Marketing Management
All 224 questions in this unit. One topic in every unit is free.
Practise this unit