UGC NET Marketing concepts Previous Year Questions
JRFSmart holds 36 previous-year questions on Marketing concepts from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 19 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Marketing concepts
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Customer lifetime value | 2 |
| Marketing orientations | 1 |
| States of demand | 1 |
| Seven Ps of the marketing mix | 1 |
| Evolution of marketing | 1 |
| Customer value | 1 |
| Relationship marketing | 1 |
| Drucker on selling and marketing | 1 |
| Relationship marketing - characteristics | 1 |
| Customer relationship management | 1 |
| Case - target market definition | 1 |
| Case - market definition of a business | 1 |
NTA repeat analysis
Marketing concepts appears in 19 of 22 papers (86%), which JRFSmart rates as high frequency.
Sample previous-year questions
Which of the following are the characteristics of a high customer centric Organization? A. Market driven B. Process Oriented C. Value Driven D. Price Driven E. Making competitor irrelevant Choose the correct answer from the options given below:
The term 'marketing myopia' was coined by:
According to Levitt and Drucker, the essence of marketing is:
Ecofresh Pvt. Ltd., a startup in India, produces eco-friendly home cleaning products such as liquid detergents, floor cleaners and dishwashing liquids. The company follows a green marketing approach and highlights its products as biodegradable, safe and…
A particular combination of product, its price, the methods of promoting it and the ways to make the product available to customer is:
Which one of the following is NOT a marketing principle ?
Which one of the following is NOT a market-oriented definition of a business?
In which one of the following concepts, a buyer is passively involved in an exchange transaction, and he accepts whatever is offered to him by a marketer?
Showing 8 of 36 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Marketing concepts
All 36 questions, one topic, with explanations and repeat data. One topic in every unit is free.
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