JRFSmart › UGC NET Commerce › Unit 8: Marketing Management › Pricing decisions

UGC NET Pricing decisions Previous Year Questions

JRFSmart holds 29 previous-year questions on Pricing decisions from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 19 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.

29Questions
19 of 22Papers containing it
HighFrequency
2018–2025Years covered

What is asked in Pricing decisions

The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.

SubtopicQuestions
Skimming pricing2
Penetration pricing2
Pricing across the product life cycle2
Price lining2
Discounts1
Factors affecting pricing1
Cost-plus pricing1
Price perception1
Discount and allowance pricing1
Determinants of price sensitivity1
Pricing strategies1
Marginal cost pricing in slack demand1

NTA repeat analysis

Pricing decisions appears in 19 of 22 papers (86%), which JRFSmart rates as high frequency.

Sample previous-year questions

Which one of the following conditions is not true in case of marketing skimming as the pricing objective?

January 2025

Which of the following methods belong to the category of demand/market-based pricing? A. Surge pricing B. Premium pricing C. 'What the traffic can bear' pricing D. Discount pricing E. Parity pricing Choose the correct answer from the options given below:

June 2025

Geographical Price differentials include which of the following? A. F.O.B Factory Pricing B. Zone Pricing C. Loss Leader Pricing D. Postage Stamp Pricing E. Basing Point Pricing Choose the correct answer from the options given below:

June 2025

Assertion (A) : The skimming price policy is adopted where close substitute of a new product are not available. Reason (R) : This policy requires fixing a lower initial price designed to penetrate the market as quickly as possible and is intended to maximize…

December 2025

Match List - I with List - II. LIST I | LIST II A. Mark-up Price | I. Starting with rate of return objective and then setting price that will yield desired rate of return. B. Target rate of return pricing | II. Adding standard overhead cost and profit. C…

June 2024

Match the List-I with List-II LIST I | LIST II A. Skimming Price Policy | I. Where the nature of the products are non-storable B. Penetration Price Policy | II. Where close substitutes of a new product are not available C. Peak Load Pricing Policy | III…

September 2024

Which one of the following cost-value-price trio, a manufacturer would like to seek?

September 2024

"Manufacturers of razors and cameras often price these products low and set high mark ups on razor blades and films." As per the above statement, manufacturers of razors and cameras are using which one of the following?

March 2023

Showing 8 of 29 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.

Practise Pricing decisions

All 29 questions, one topic, with explanations and repeat data. One topic in every unit is free.

Practise this topic

Related topics in this unit

Marketing conceptsPromotion mixDistribution channelsConsumer behaviourServices marketingMarket segmentationProduct decisionsMarketing strategy
All of Marketing ManagementUGC NET Commerce unitsSearch Pricing decisions