UGC NET Consumer behaviour Previous Year Questions
JRFSmart holds 18 previous-year questions on Consumer behaviour from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 16 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Consumer behaviour
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Involvement | 1 |
| Consumer protection | 1 |
| Activities of consumer behaviour | 1 |
| Consumer decision-making process | 1 |
| Assumptions about consumers | 1 |
| Generational cohorts | 1 |
| Adopter categories | 1 |
| Adopter categories - early adopters | 1 |
| VALS framework | 1 |
| Social factors | 1 |
| Buying decision process | 1 |
| Maslow's hierarchy applied to buying | 1 |
NTA repeat analysis
Consumer behaviour appears in 16 of 22 papers (73%), which JRFSmart rates as high frequency.
Sample previous-year questions
Which of the following statements are true regarding the buying dynamics of individual consumers? A. To successfully compete in the market and create customer value, managers must fully understand the reality rather than theory of consumer behavior. B. In…
Symbols, Icons, Rituals and values are the manifestations of:
Match the LIST-I with LIST-II LIST I | LIST II A. Perception | I. A descriptive thought that a person holds about something. B. Learning | II. A person's consistently favourable or unfavourable evaluations, feelings and tendencies toward an object or idea…
Arrange the following steps of process of consumer buying in proper sequence : A. Evaluation of Alternatives B. Search for Alternatives C. Need Recognitions D. Decision E. Development of Decision Criteria Choose the correct answer from the options given…
Which of the following are social factors influencing consumer buying behavior? A. Culture B. Reference groups C. Social Class D. Roles assumed E. Sub-culture Choose the correct answer from the options given below:
Which of the following are social factors influencing consumer's behaviour? A. Culture B. Social class C. Groups D. Family E. Roles and status Choose the most appropriate answer from the options given below: Codes
Arrange the following stages of buying decision process in the logical sequence. A. Comprehension B. Adoption C. Need recognition D. Legitimization E. Attitude forming Choose the correct answer from the options given below: Codes
Arrange the following purchases made by a customer as per Maslow's hierarchy of needs theory starting with the lower order needs. A. Purchase of House B. Purchase of an expensive car C. Taking a club membership D. Enrolling in a learn-by-yourself course E…
Showing 8 of 18 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Consumer behaviour
All 18 questions, one topic, with explanations and repeat data. One topic in every unit is free.
Practise this topic