UGC NET Services marketing Previous Year Questions
JRFSmart holds 18 previous-year questions on Services marketing from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 15 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Services marketing
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Distribution of services | 1 |
| Perishability of services | 1 |
| Distinguishing characteristics of services | 1 |
| Service quality measurement instruments | 1 |
| People processing services | 1 |
| Information processing services | 1 |
| Price sensitivity by service | 1 |
| Hybrid service offerings | 1 |
| SERVQUAL gaps | 1 |
| Price sensitivity by service type | 1 |
| SERVQUAL dimensions - assurance | 1 |
| Marketing of life insurance | 1 |
NTA repeat analysis
Services marketing appears in 15 of 22 papers (68%), which JRFSmart rates as high frequency.
Sample previous-year questions
Assertion (A) : The minimum level of service the customer expects represents the threshold level of expectations. Reason (R) : The gap between the desired and adequate service has been called as the zone of intolerance.
What is not a distinctive characteristics of services?
Match List - I with List - II. LIST I | LIST II A. Responsiveness | I. The Provision of caring, individualised attention to customer. B. Assurance | II. The appears of physical facilities, equipment, staff and communication materials C. Empathy | III. The…
Which one of the following refers to the need on the part of the customer that gets satisfied by the service?
In which one of the following service products, price sensitivity of the customers is low?
The knowledge and courtesy of employees and their ability to convey trust and confidence indicates which of the following?
Given below are two statements, one is labelled as Assertion A and the other is labelled as Reason R: Assertion 'A': One of the most difficult product to sell is 'life insurance' such that one who sells life insurance can sell anything under the Sun. Reason…
Arrange the following service gaps as per SERVQUAL approach in the logical sequence. a) The gap between service quality specifications and service delivery b) The gap between the customer's expectations end management perception c) The gap between perceived…
Showing 8 of 18 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Services marketing
All 18 questions, one topic, with explanations and repeat data. One topic in every unit is free.
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