UGC NET Promotion mix Previous Year Questions
JRFSmart holds 23 previous-year questions on Promotion mix from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 15 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Promotion mix
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Advertising methods | 1 |
| Direct and database marketing communication | 1 |
| Modes of marketing communication | 1 |
| Direct marketing - telemarketing | 1 |
| Advertising agencies and their brands | 1 |
| Consumer promotion objectives | 1 |
| Constituents of integrated marketing | 1 |
| Integrated marketing communications | 1 |
| Vertical integration of IMC | 1 |
| Hierarchy of effects model | 1 |
| Promotional campaigns and their companies | 1 |
| Sales promotion methods and goals | 1 |
NTA repeat analysis
Promotion mix appears in 15 of 22 papers (68%), which JRFSmart rates as high frequency.
Sample previous-year questions
Arrange the following steps in the proper sequence to develop effective marketing communication. A. Design the communicatio B. Select the communication channel C. Identify the target audience D. Choose the communication mix E. Choose the communication…
Match List - I with List - II. LIST I | LIST II A. Highest Reach | I. Publicity B. Most Persuasive | II. Advertising C. Immediate Effect on Sales | III. Personal Selling D. No Cost Involved | IV. Sales Promotion Choose the correct answer from the options…
Ecofresh Pvt. Ltd., a startup in India, produces eco-friendly home cleaning products such as liquid detergents, floor cleaners and dishwashing liquids. The company follows a green marketing approach and highlights its products as biodegradable, safe and…
The most popular forms of advertising does not include:
Match List I with List II: LIST I | LIST II A. Stock allowances | I. To incentivize customers to try a new product. B. Premiums | II. To incentivize stores to try a new product. C. Sampling | III. To incentivize stores to keep selling a product. D…
Which of the following statements are true for Direct Marketing? A. Direct marketing is an interactive mode of marketing. B. Direct marketing model is based on Network marketing and multi-cultural marketing. C. Globalisation of markets and the internet have…
An ideal advertisement (ad) campaign would ensure that: A. The ad motivates consumers to consider purchases of the brand. B. The ad gives maximum possible product knowledge to the customer. C. The ad causes the consumer to pay attention but does not distract…
Which of the following are the tools of consumer promotions? a) Price off b) Refunds c) Coupons d) Event-sponsorships e) Off- invoice Choose the correct answers from the option given below.
Showing 8 of 23 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Promotion mix
All 23 questions, one topic, with explanations and repeat data. One topic in every unit is free.
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