UGC NET Market segmentation Previous Year Questions
JRFSmart holds 17 previous-year questions on Market segmentation from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 15 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Market segmentation
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Micro marketing | 1 |
| Databases and behavioural segmentation | 1 |
| Mass marketing | 1 |
| Segmenting the automobile market | 1 |
| Criteria for effective segmentation | 1 |
| Bases for segmentation | 1 |
| Requirements for effective segmentation | 1 |
| Steps in the segmentation process | 1 |
| Behavioural segmentation | 1 |
| Psychographic segmentation | 1 |
| Niche marketing | 1 |
| Demographic segmentation | 1 |
NTA repeat analysis
Market segmentation appears in 15 of 22 papers (68%), which JRFSmart rates as high frequency.
Sample previous-year questions
Which one the following is not the behavioral factor of the customer profile involved in tactical targeting?
Arrange the given component tasks to be handled in positioning in the logical sequence - A. Developing the value proposition B. Analysing competitors' positioning: Is there a gap somewhere? C. Communicating the value proposition to target consumers D…
Which one of the following is correct while segmenting consumer markets on demographic basis?
In which of the following segmentation criteria, the predictability of consumer choice behavior is the highest?
Arrange the key steps in developing a perceptual map to determine the position of a brand in the market place in sequence: A. Identify set of competing brands B. Conduct qualitative research where customers score each brand on all key attributes C. Put…
Match List I with List II LIST I | LIST II A. Target Compatibility | I. Reflects the ability of a market segment to create superior value for the company B. Tactical Targeting | II. A reflection of the company's ability, to create superior customer value C…
Which of the following variables are considered relevant in behavioural segmentation of consumers? a. Lifestyle b. User status c. Occasions d. Values e. Loyalty status Choose the correct answer from the options given below:
Which of the following bases buyers are divided in Psychographic Segmentation? A. Loyalty status B. Lifestyle C. Buyer-Readiness Stage D. Values E. User status Choose the correct answer from the options given below. Codes
Showing 8 of 17 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Market segmentation
All 17 questions, one topic, with explanations and repeat data. One topic in every unit is free.
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