UGC NET Branding Previous Year Questions
JRFSmart holds 6 previous-year questions on Branding from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 5 of the 22 exam papers in the bank (2018–2026). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Branding
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Co-branding | 1 |
| Multiple brands in a category | 1 |
| Brand equity, identity and image | 1 |
| Reasons for branding | 1 |
| Brand positioning | 1 |
| Points of parity and points of difference | 1 |
NTA repeat analysis
Branding appears in 5 of 22 papers (23%), which JRFSmart rates as medium frequency.
Sample previous-year questions
When the new offerings flood the market and the superiority of the established brand has to be re-emphasized, it is called:
Which of the following statements are true: A. Points of Parity are negative associations that arise from the existence of positive associations for the brand. B. Points of Parity are associations designed to overcome perceived weakness of the brand with…
Which of the following are the reason for manufacturers and retailers to brand their offerings? a) Helps to gauge the level of product quality b) Enables premium pricing c) Contributes to corporates identify programmers d) Inform about the source of a…
Match List I with List II List I (Marketing Concept) A. Brand Equity B. Brand Identity C. Brand Image D. Market Potential List II (Description) I. The maximum possible demand for a product when marketing expenditure in the industry is infinite. II. The…
When two separate companies or two divisions within the same company agree to place both of their respective brands on a particular product or enterprise, this arrangement is termed as :
Which one of the following is not true for introducing multiple brands in a category?
Showing 8 of 6 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Branding
All 6 questions, one topic, with explanations and repeat data. One topic in every unit is free.
Practise this topic