UGC NET Marketing strategy Previous Year Questions
JRFSmart holds 10 previous-year questions on Marketing strategy from UGC NET Commerce (Paper 2), filed under Unit 8: Marketing Management, drawn from 7 of the 22 exam papers in the bank (2018–2025). Each question can be practised with a full explanation and shows how often NTA has returned to the same idea.
What is asked in Marketing strategy
The questions in this topic fall under these subtopics, ordered by how many previous-year questions each has.
| Subtopic | Questions |
|---|---|
| Marketing control | 1 |
| Defence strategies of the market leader | 1 |
| Market leader defence strategies | 1 |
| BCG matrix - dogs | 1 |
| Market follower strategies | 1 |
| Porter's Five Forces and segment attractiveness | 1 |
| BCG matrix | 1 |
| Ansoff growth matrix | 1 |
| Attack strategies | 1 |
| Structure of the marketing department | 1 |
NTA repeat analysis
Marketing strategy appears in 7 of 22 papers (32%), which JRFSmart rates as high frequency.
Sample previous-year questions
Which one of the following structure of the marketing department will be most suitable for the companies that produce many products for many markets?
Which of the following are characteristic quadrants of the BCG matrix? A. Cash cows B. Question mark C. White Elephant D. Crown Jewel E. Dogs Choose the correct answer from the options given below:
Match List I with List II: LIST I | LIST II A. Market Penetration | I. New products, New markets B. Market Development | II. Existing markets, Existing products C. Product Development | III. Existing products, New markets D. Diversification | IV. Existing…
An attacking strategy which involves introducing new products or technologies that rewrite the rules of competition in the market and avoid direct conflict with a rival is known as
In order to maintain its market share, a market follower can employ:
Michael Porter has identified five forces that determine the intrinsic long-term attractiveness of a market. According to the model, which of the following are true? (a) A segment is unattractive if it already contains numerous aggressive competitors. (b) A…
SBUs or products that have lost their position of leadership and are in the low growth markets, are known as
The strategies of flanking defense, pre-emptive defense, mobile defense, contractor defense and counter offensive defense are used by which market player? I. Market challenger II. Market leader III. Market follower IV. Market nicher V. Start up Marketer…
Showing 8 of 10 questions, without answers. Practise the full set with options, the official answer and JRFSmart's explanations.
Practise Marketing strategy
All 10 questions, one topic, with explanations and repeat data. One topic in every unit is free.
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